FACECTRL.
An online store for an everyday skincare brand: a four-step routine you scroll through, the full ingredient list on every product, and a bold identity built around one line: your routine, your CTRL.
The brief
FACECTRL sells cleansers, toners, serums, and moisturizers to people who want to know exactly what goes on their skin. The site makes the routine simple to follow and puts every ingredient in plain view, so shoppers trust the product before they add it to the cart.
What was built
- A scroll-driven routine, from cleanse to tone, treat, and hydrate, where each step stacks onto the last
- Every product with its full ingredient list, real size, and price
- A shop sorted by category: cleansers, toners, serums, moisturizers, and soaps
- Add to cart from the routine, the featured product, and the shop
- A high-contrast identity with a cinematic video hero and oversized type
On a phone.
Designed and tested at phone size first, where most visitors arrive.
Your site could be next.
Book a free 20-minute call with Mason, or price your site and start right away.