The Journal.
Practical notes on websites for growing companies: search, speed, accessibility, and using AI without making your site worse.
All articles
How to use AI on a company website without making it worse
Where AI earns its place on a business website, where it quietly damages trust, and a checklist for deciding what to ship.
Should your website have an AI chat assistant?
A decision guide for growing companies: when a chat assistant pays off, what it must be grounded on, the guardrails it needs, and how to measure it.
How AI search is changing the way people find companies
AI answers now sit between buyers and your website. Here is what a company site can reasonably do to stay accurate, findable, and worth citing.
Moving to a new website without losing search traffic
A practical plan for redesigns and platform moves: inventory every URL, map one-to-one redirects, keep what works, and check carefully after launch.
Why a page speed budget beats a redesign
Most slow sites do not need a new look. They need limits on what each page is allowed to load, and someone checking those limits on real phones.
Accessibility is a sales issue, not a checkbox
What WCAG 2.2 AA means in practice, why it shows up in procurement and in customer trust, and a quick self-check you can run this week.
Rather we just build it?
Price your site and send a brief. Every article here is part of how we build.