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Our team.

Four people, clear roles, and no account managers in between. You work directly with the people responsible for your site.

Mason Kapelnik
Owner

Mason Kapelnik

Owner and founder, design and development

Mason owns MK Sites and MK Select. Mason founded the company and designs and builds every Select site: the design system, the pages, the content system, and the integrations.

Mason is the person writing the code, so technical questions get a direct answer from the person who built it.

Ben Eydlin

Ben Eydlin

Client partner, strategy and client relationships

Ben leads Select’s client side: the discovery call, the scope, the fixed quote, and keeping each project on schedule through launch.

Ben is usually the first person a new client talks to, and the one who makes sure the site is doing what the business needs once it’s live.

Elan Zaborenko

Elan Zaborenko

Quality and launch

Elan tests every Select site before it goes live: on phones, tablets, and desktops, across browsers, and with a keyboard and a screen reader.

Elan also runs the launch-day checklist, from redirects to forms, so nothing reaches your customers broken.

Rose Lempert

Rose Lempert

Finance and client billing

Rose looks after the money side of every Select project: your fixed quote, your payment, your receipt, and any question about what you paid for and what it covers.

Payments run through Stripe, so your card details never reach us. If anything about a charge looks wrong, Rose is the person who answers and puts it right.

Who does what.

Clear roles mean faster answers. You always know who to ask.

Mason Kapelnik at a desk, building a site on a laptop
Mason at work on a Select build.
  • Ben: strategy and your projectDiscovery call, scope, fixed price, schedule, weekly updates, and launch planning.
  • Mason: owner, design and buildDesign system, pages, content system, integrations, speed, and accessibility.
  • Elan: quality and launchDevice and browser testing, accessibility checks, and the launch-day checklist.
  • Rose: finance and billingYour quote, payment, receipts, and any billing question, answered by a real person.
  • All four: launch and afterLaunch day, the handover to your team, and the fixes window.

Talk to us about your site.

Send a brief and Ben will reply within two business days to book your discovery call.